It could be said that the rise in music piracy and the subsequent fall in the perceived value of music of the early noughties was down to prehistoric business models protected by equally prehistoric music bosses. Perhaps if the music industry had paid more attention to the #NextGenerationInMusic and their consumption habits, everyone would have benefited. Appetite For Disruption is all about getting ahead of the game by listening to the next generation as well as challenging, educating and inspiring them!